Identity Strategy

 

Project Name: Depot in the Park
Project Logo:  
Picture Logo:
Give credit as follows:
Real Photo Post Card  from Pat Tripp Collection        BHPA Catalog No.
DPT-0007
Colors: Brown Sepia (Generally)
Fonts: Times-Roman used for long paragraphs   Times-Roman       Times-Roman Bold
Arial for headlines, titles, and labels          Arial                     Arial Bold
Slogan: We're Pulling for the Depot!
I'm Pulling for the Depot!
Ed's Pulling for the Depot!  
     (Note exclamation mark at the end.  Generally use Arial font when not attached to engine graphic -- see below..)
The slogan to be used in conjunction with the project name and often used as a final line in marketing materials or a salutation on a letter. Avoid using in news releases. Great for use with pictures of volunteers or donors.
Slogan Logo:

 

Use Freestyle Script font  (not bold)

 

  see also  BHPA Graphic Standards & Logo