Project: In addition to possible grants, the BHPA need to raise about $50,000 to carry out the plans for the Depot in the Park project. The group is striving to conduct this fundraising campaign with out hiring a firm. All of the money that is raise will be used solely for the Depot project --- with the exception of the money used for marketing the fun drive itself. In marketing this fund drive, it is vital that we follow procedure, stick to the prescribed message and coordinate every effort.
Main Tasks:
Planning
Campaign
Committee
Silent campaign (Advanced Gifting)
Announce
Campaign and Secured Pledges in Newspaper
Mail Campaign
Brochures
Launch Formal
Campaign
Planning Stage:
Finalize Gift Record System
(prepare written description of procedures.)
Develop media material: brochure,
news releases, video.
Outline the Identity strategy
Gift Committee
Develop Gift Level Recognition
Tom Kranda,
Dawn Nielsen
Images Railroad patchs
Decide on
methods of gift acknowledgement
(should they be listed in
the Newspaper, Website, annual report, end of project report.)
Develop "Gift's in Honor/Memorial"
Develop
Corporate Fund Drive strategy -- suggest display certificates
Advanced Giving Committee
Jon Steward, Marty Rump, Dawn
Nielsen
Develop list
of 50 Major Donors who might pledge $1,000 or more
Make suggestions for General Mailing List
Develop
"Making the Case" statement
Outline Talking Points & Public Program
Points
Finalize Campaign
Committee (ask everyone, outline roles and agenda)
Launch Committee
Louie Nappolini,
Marty Rump, Tom Kranda
Decide what kind of event used to Launch formal
Campaign
Public event at park,
Oktoberfest,
Dinner for major donors to launch advanced giving,
no event -- just publicity
Finalize Campaign Brochures, Print
Finalize Campaign Mailing list to include major
Donors, BHPA list, Historic Homes list,
Silent Campaign: a.k.a. Advanced Gifting
Campaign Committee members approach major donors and
secure pledges
in excess or $20,000 (1/3 of total for local goal)
Hold Event for Major Donors
Event Ideas:
1 major event (community dinner or campaign
rally -- $10,000 event goal)
Suggest
Oktoberfest, Saturday, September 22, 2007 (or Sat. Sept. 15th)
2 minor events
Suggest Demo Guilt event
Nov 19, 2007 (20 year anniversary of the demo of the 1910 Depot)
Bird House
Contest
History of
the Railroad, by Lou Schmitz
Public event at park (Free Watermelon at the Depot --
great if launch date is in August)
| Pledge Breakdown | ||||
| # of Pledges | Pledge Amount | 3 year payments | ||
| 0 | $10,000 | $0 | $3,333.33 | per year |
| 2 | $5,000 | $10,000 | $1,666.67 | per year |
| 5 | $2,500 | $12,500 | $833.33 | per year |
| 7 | $1,500 | $10,500 | $500.00 | per year |
| 8 | $1,000 | $8,000 | $333.33 | per year |
| 9 | $500 | $4,500 | $166.67 | per year |
| 10 | $250 | $2,500 | one time payment | |
| 10 | $100 | $1,000 | one time payment | |
| 10 | $50 | $500 | one time payment | |
| Total Pledges | $49,500 | |||
| Cash Donations | $500 | |||
| Local Target Amount | $50,000 | |||
| MS ACCESS WORKSHEET | ||||
Pledge CardBlair Historic Preservation Alliance Name: __________________________________________________________________________ Address: ______________________ City: _______________ State: _______ Zip: _____________ Telephone: _______________________ E-mail Address: ________________________________ I wish to make a Tax Deductible pledge donation of $ ____________ for the Depot in the Park fund.
|
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Name: ________________________________________________________________________________ Address: __________________________ City: _________________ State: _______ Zip: _____________ Telephone: _________________________ E-mail Address: _____________________________________
I wish to make a pledge donation of $ _________________ for the Depot
in the Park fund.
|
Fundraising Campaign Committee
(Need about 15 people. Some are symbolic, others need to approach advance
gift donors.)
Kenneth Rhoades
Honorary Campaign Chairman
Nathan Krämer
Campaign Chair
Tom Kranda
President, Blair Historic Preservation Alliance
Edwin T. Jipp
Project Coordinator
Louis Nappolini
Treasure
Travis Svendgard
Realtor, Your Home Team
Jon Steward
Blair City Council
Jay Anderson
Chicago Northwestern Historical Society
Other ideas
Dawn Nielsen, Scott Lashier, Pat Tripp, Mindy & Marty Rump, Bob Krogh, Roger Olsen, Tony Pasely, Doug Cook,
Janet Wallace, Carl Lorenzen-Sign Depot, Harriet Waite-Chamber, Richard Kurh.
Acknowledgment Letter
|
May 3, 2007
On behalf of Blair Historic Preservation Alliance, I would like to thank you for your generous donation of $5,000 to the Depot in the Park Fund. Your contribution makes it possible for us to preserve the 1880 depot and return it to a state of usefulness to our community. For the past several years the Blair Historic Preservation Alliance has been an advocate for the protection and appreciation of the city’s historic assets. The Depot in the Park project is one of the most important endeavors we have pursued. This is only possible because of thoughtful contributions from people like you. In next two years, we plan to _____________________. No goods or services of any value were or will be transferred to you in connection with this donation. Please keep this written acknowledgment of your donation for your tax records. Once again thank you for your generous donation. Very truly yours,
Nathan Krämer |
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