Issues:

• Letters (returning sponsors - new sponsors)
• Billing
• Record keeping
• Sponsor List

Process:

• Database -- review, update, identify targets, match committee with sponsor
• Print & Mail -- envelops & letters
• Committee Members follow-up
• Receiving Payment & Ad Copy
• Positioning Ads
• Finial Proof

PROJECTED    (96 single ad spaces available)
   40   Single Ads (@ $55 = $2200) 
   12   Double Ads   (@ $100 = $1200) 
     4   Full Ads  (@ $195  =   $780)
                 Projected Total adverting Income $4180

2008    (9?? single ad spaces available)
   ___   Single Ads (@ $55 = $2200)
   ___   Double Ads   (@ $100 = $1200)
   ___   Full Ads  (@ $195  =   $780)
                 Projected Total adverting Income $??4180  

2007    (96 single ad spaces available)
   ___   Single Ads (@ $55 = $2200)
   ___   Double Ads   (@ $100 = $1200)
   ___   Full Ads  (@ $195  =   $780)
                 Projected Total adverting Income $4180  

2006     (48 single ad spaces)
   20   Single Ads (@   $55 = $1100)
     8  Double Ads   (@ $100 = $800)
     3   Full Ads  (@ $195   =    $585)
                                       $2485

2005   Advertisers    
   ???   Single Ads (@ $55 = $??? ) 
   ???   Double Ads   (@ $100 = $??? )
   ???   Full Ads  (@ $195  =   $??? )
                 Projected Total adverting Income $4180

2004 Advertisers     41 Single Ads   (@ $55 each = $2255)
                             13 Double Ads   (@ $90 each =  $1170)
                               1 Full Add  (@ $150?? 

Each Advertiser get a free Calendar.
           Single Ad  -- One Free Calendar
           Double Ad  -- Two Free Calendars
           Full Add -- Four Free Calendars

Thank you notes to Advertisers  Thank You
 

Pounds Printing

500 Calendars  2008  500 Calendars  2007     500 Calendars 2006     500 Calendars  2005

500 -- $2286
450 -- $2264

Postcards / letters to advertisers
200 Stamps plus 2 books of Stamps
_____ letters sent to previous sponsors
_____ letters sent to target sponsors

Envelopes Donated
Address Labels Donated
Mail Merge and Printing Donated   (Melinda Jepsen)
 

Check list:
     Check Ads against sell list
     Check ads that submitted new copy
     Submit photo descriptions
     Submit cover and front page copy
     Proof Layout
   

Special Dates for the Calendar

• John Insley Blair --  born   August 22, 1802
• Nebraska Statehood Day --  March 1, 1867
• City of Blair Incorporated -- 
• City of Blair Platted:  May 10, 1869
• Lincoln Highway Day -- Sept 1
• Dedication of the Abraham Lincoln Memorial Bridge (The Blair Bridge) July 26, 1929
• National Historical Preservation Week/Month  May 2-7, 2005
• Gateway to the West Days  (June 7-9 2006)  (confirmed)
• Pear Harbor Day
• ??Crowell Home Destroyed
• ??Train Depot Destroyed
• ??Old Main - Dana College Destroyed by Fire

Photo credits
Need Proper Identification on Photos
Photo sources (NK, museum, Doug Cook, Pat Tripp, Doug Taylor, Bud Jenny, Jeff Spencer)
See CD of scanned photos made by Aridie for Kiwanis

Calendars in the past sold for $6.95 & 7.95
                 Kay Young sold calendars for $4.00 each in 2004.

Retail Price is $6.00          Retailers commission is $2.00 for each calendar.
       Total possible calendar income for BHPA   ($4 each x 400 calendars = $1600

50   free to advertisers
10   free to Alliance members
440 available for sale

Retails Sales Start Monday, Nov 8, 2006
Retail Locations will be:        (Need Posters)
         Chamber of Commerce            (Confirmed)
         Blair Super Foods    Connie Carsons  (NIGHT)  426-2200    Mike
         Blair Book Store             (Confirmed)
         Blair West              (Confirmed)     Mike - 426-3773 
         Pounds Printing  (Confirmed)

Special Event Sales
        Sights & Sounds of Christmas
        Sugar Plum Festival    (Booth)

Website Page    2007 Calendar Sales

Thank you Letter to Advertiser with Copy (ies) of Calendars

Ad in Newspaper
2 Column x 4-inch  display ad in the Tuesday & Friday paper
$110  cost   (arranged with Mark to trade display ad for double ad in calendar.)
Run Ad:
    Tuesday, November 2, 2005 -- Pilot-Tribune / Clipper
    Friday, November 5, 2005 -- Enterprise
 

• News Release
• Cable announcement.
• Flyers at all the usual bulletin boards (advertising the retail merchants).
• Give to Blair School Class learning about Blair History (See clipping)
• Give to prospective sponsors
• Give one to the mayor and city council members.
• Ad in Newspaper
• Retail Sales for the 2007 Calendar
  • Blair Area Chamber of Commerce
    1646 Washington Street
  • Blair Book & Supply
    226 South 8th Street, Blair Plaza
  • Blair Garden Center
    1561 South Hwy 30
  • Blair West Pharmacy ???
    1844 Washington Street
  • Enterprise Publishing
    138 North 16th
  • Kindermusik with Mindy Rump
    1663 Washington Street
  • Long's OK Tire Store
    770 Washington
  • No Frills Supermarket
    238 South 8th Street, Blair Plaza
  • Pounds Printing
    372 Jackson Street

Marketing Text
Blair, Nebraska NE – 2006 Historical Picture Calendar presented by the Blair Historic Preservation Alliance. Thirteen pages of old photographs: early schools and residences, Vinton Chevrolet (circa 1946), the Washington County courthouse, the Missouri River railroad and car bridges, the 1912 laying of the Fire Hall cornerstone, the interior of the railroad depot, Pioneer Memorial at Dana College, and the Depression-era Dana College gas station and its student employees. Tan paper, brown print, brown plastic spiral bound. Suitable for hanging. Closed, 11-1/2 x 11 inches; open, 23 x 11.

Free delivery in the Blair, Nebraska.  USPS 1st Class Mail is $3.00 extra.

$1.52 First Class Postage per calendar (Same cost across town or across the country)
$0.16 Plain manila envelope holds one, two would be packed.
$1.75 Padded oversized envelope Overkill for one or two but could probably hold half a dozen easily

Shipping fee for one calendar 1.75 or 3.25 depending on envelope
Handling fee $0 or round up to easy math for S&H i.e. +$2 or +$3
Blair Bookstore does not have many padded envelopes on hand

2005 Mail to:

• Ellen Peck  3502 Bayfair Place  Tampa, FL 33629  813-837-3407
• Stuhr Museum